How to Build Local Visibility for a New Business Location

8/27 2:00A Bernadette Coleman

Many agencies begin the process of establishing local visibility for a new business location by creating a Google Business Profile (GBP). At Advice Local, we recommend that our agency partners and...

Should You Sync Bing Places With a Google Business Profile?

7/30 2:00A Bernadette Coleman

Bing Places offers the option to connect a Google Business Profile (GBP) while creating or claiming a listing. For agencies managing business listings , deciding whether to sync isn’t always an easy...

How Citations Help Google Validate Business Information

7/16 2:00A Bernadette Coleman

It’s easy to think that a Google Business Profile (GBP) is all Google needs to understand a business. For the agencies managing business listings , that’s only part of the story, as the same business...

Why Local Listings Need More Than NAP Data

7/2 2:00A Bernadette Coleman

For years, local listing management was built on a foundation of accurate name, address and phone number (NAP) details. While NAP data is still incredibly important, listings as a whole have evolved...

How Business Listings Help Service-Based Businesses

6/18 2:00A Bernadette Coleman

Choosing a service provider often starts with a search for answers. Business listing management helps service-based businesses provide those answers and give prospective customers a clear picture of...

How Business Listings Protect Enterprise Brand Identity

6/11 2:00A Bernadette Coleman

For enterprise and multi-location brands, that first impression won’t always come through their website. Business listing management distributes data across mapping apps, directories and search...

How Citations Support Multi-Location Business Visibility

5/28 2:00A Bernadette Coleman

For a single location, managing business listings across directories and search engines requires accuracy and consistency. When that effort scales to enterprise brands, franchises and agencies...

Why Businesses Need Control Over Their Citation Data

5/21 2:00A Bernadette Coleman

Most businesses have no idea how many places their information appears online. Without a professional approach to business listing management , key data can move unchecked across directories, apps and...

Why Consistent Citations Build Trust Before the Click

5/7 2:00A Bernadette Coleman

Most people don’t decide to trust a business the moment they click. What they see in search results, maps and directories—shaped by local listing management —builds that trust long before any action...

How Citations Influence “Near Me” and Location-Based Results

4/30 2:00A Bernadette Coleman

When someone performs a “near me” or location-based query, search engines have to decide which results are relevant and trustworthy. That trust is built through local listing management and local...

How Search Engines Reconcile Conflicting Business Citations

3/26 2:00A Bernadette Coleman

From incorrect street names to old phone numbers, business data can easily fall out of sync across the web. Actively managing business listings helps keep information accurate, but without the right...

What Makes a Local Citation Authoritative

3/19 2:00A Bernadette Coleman

How do search engines decide which business information they can trust? Much of that understanding comes from local citations and listing management . Listings across the web provide the data signals...

The Role of Data Aggregators in Citation Authority

3/5 2:00A Bernadette Coleman

Citation authority matters, but some listings influence visibility far more than others. With the right business listing management partner , your agency client’s information can be distributed across...

How Duplicate Listings Affect Entity Signals, and What to Do About It

2/26 2:00A Bernadette Coleman

For agencies and local marketers, local citations and listing management help keep business data accurate and consistent across search platforms, directories and maps. That consistency is foundational...

How to Build an Entity-Focused Local SEO Strategy

2/5 2:00A Bernadette Coleman

As you well know, the focus of digital marketing can change rapidly with the whims of algorithm updates and new product launches. While you’re probably hearing more about entity-focused local SEO with...